Cinematic
Large-sensor aerial for brand films, commercials and location work. Flown slowly and deliberately, matched to what the ground cameras are doing, and graded with the rest of the film rather than dropped in as a separate look.
Heavier airframes carry the cinema body and the lens the film needs; the shot list is planned with the director before the day, and every move is repeated until it cuts.
The shot has to hold on screen - an opening, a hero product move, a location reveal - and the footage is going into an edit rather than out the same day.
TV & broadcast
Aerial as a live camera inside a broadcast chain. The drone feed runs over RF into the switcher in the video village, the pilot works to the director's call, and the shot is cut into the programme as it happens - not delivered afterwards.
This is the mode most drone hire cannot supply. It needs a transmission path, a pilot who takes a director's count, a spare airframe and battery plan for a programme that cannot stop, and a rehearsal before the first live day. We do it as the standing production crew for Olympic-class world championships.
There is a live output - a championship, a corporate stream, a sports fixture, a launch - and the aerial has to appear in the programme, on the director's call, while it is happening.
Run and gun
One or two people, fast setup, no closed set. The drone moves with whatever the day gives you: a heat that starts an hour early, weather that turns, an athlete who is only free between races. Small airframes, batteries sized for a full day, and a cut that goes out the same evening.
This is most of what we do. It is the difference between a crew that films an event and a crew that keeps up with one.
The schedule will move, there is no lock-off time, and you need usable material the same day - event days, festivals, race weekends, activations.
FPV
Chase, proximity and one-take reveals. A single continuous move that no other camera can make - through a space, down a line, alongside a rider at their speed. Flown line-of-sight with a spotter, rehearsed before it is shot.
FPV is a discipline of its own, not a setting on a camera drone. We fly it where it earns the shot and we say so when it does not.
You want one unbroken move - a venue reveal, a product handoff, a run alongside the action - and you can give the pilot a rehearsal pass before the take.