Wetsuits in cold water, technical swimwear in a river current, outdoor kit on a mountain. We shoot apparel where it is actually used - and we can do it because we were shooting in that water long before there was a garment in the frame.
Apparel briefs almost never need one film. They need a hero cut, a shelf of verticals, stills for the shop and something to hand the athlete or creator to post.
The hero cut - 30 to 90 seconds, colour-graded, sound-designed, cut for the launch page and paid social.
9:16 from the start, not a crop of the landscape edit. Framed for the format the post will actually be seen in.
Collection drops, colourway reveals and the creator's own posts, cut and delivered fast enough to land on the day the product does.
Lifestyle frames and clean product stills out of the same day, so the shop page and the feed look like one campaign.
Water-rated operators, stabilised rigs and drone in the same crew - the shots that separate performance apparel from studio apparel.
Captions, voice-over and delivery in English and German, for a brand selling into the DACH market and out of it.
Wetsuits, swimwear and ponchos for the brand @kersy.strauss, shot in the water they are made for - a river wave in Munich, the Sardinian coast. Filmed by AALVAA and published on the athlete's channel, where the audience already is; every post below carries our camera credit.
The individual posts load here from the archive.
How to read this. Every post above is a real published posting, with its own cover and its own counted views, pulled from our own media archive - the same record every other number on this site is counted from. Posts marked paid partnership carried an advertising disclosure when they were published; each tile links to the original, where that disclosure sits on the platform. Views are counted views on the posting itself - not impressions, not reach.
Wetsuits and technical waterwear for a windsurf and wing brand - the garments people put on before they get cold and wet, sold to an audience that can tell whether the crew filming them has ever been in that water. The line gets a collection film, the suits in the range get one each, and the road trip that shoots them gets its own behind-the-scenes cut. All of it published on the brand's own channel, sitting next to the product it sells.
The individual films load here from the archive.
How to read this. Every film above is a real published film with its own cover and its own counted views, pulled from our own media archive - the same record every other number on this site is counted from. They sit on the brand's channel rather than on ours, which is where a launch film earns its keep. Views are counted views on the film itself - not impressions, not reach. The apparel work is one part of a longer run for the same brand: 45 films between 2019 and 2025, carrying 317,792 counted views - the rest of them sails, foils and wings rather than clothing.
A commissioned three-part Instagram series for Casio G-SHOCK: three 60-second films for social, made across the turn of 2016 into 2017. One brief, three self-contained films, each cut to the length the platform wanted rather than the length the footage wanted. A watch is not a garment - but the brief is the apparel brief exactly: a product worn by somebody doing something, filmed where they do it.
How to read this one. The three films are linked above as they were delivered. The same three were also posted socially at the time, and those postings are counted in our archive - 33,866 views between them - so a tile here shows the film, not the campaign's whole reach. Brand and company work of this kind that is not apparel has its own page: corporate & commercial.
A wetsuit film is a product film with a harder problem: the garment has to read as technical and look good on a body, in water, in weather, usually in one short. Seven pieces for NeilPryde's wetsuit and waterwear range — Storm, Combat, Mission, Serene, Vamp, Cortex and the range teaser. Our role here was post-production and graphics: the titling, the treatment and the finish, cut mostly over footage shot by others, with some of our own imagery in the mix. It is here because the craft is the same one apparel work needs — making a garment read on screen — not because we shot it.
How to read this one. These are the client's own product films and they are not published openly, so this page shows the work and links to none of it. And the credit is a post-production one, stated plainly above rather than left for you to assume — a finished film on a page does not always mean the crew who made the page shot it.
On-water filming is our defining specialism - insured, water-rated operators with stabilised rigs, on every production. A swimwear brief is a normal day, not a special build.
Cinematic, tracking and FPV drone work by licensed, insured pilots - so the wide that sells the location is shot the same afternoon as the close that sells the garment.
Ten years of working with riders, sailors and surfers - so casting, direction and getting a real performance out of a cold, tired athlete is not a new problem.
Tell us what the product has to survive and where it should be seen doing it. We will come back with a shoot plan, a delivery list and a price.